Our Team Is Mission-Driven

We are accelerating the availability of Seed Oil Free food options through trust, transparency, and education.

JONATHAN RUBIN

CHIEF EXECUTIVE OFFICER, FOUNDER

After discovering the benefits of eliminating seed oils from his diet, Jonathan was on a quest for healthy, delicious snacks. In the midst of reading nutrition facts panels, Jonathan had an epiphany that would result in the creation of the Seed Oil Free Alliance. Before founding the Seed Oil Free Alliance, Jonathan was a financial analyst with a strong personal interest in health and wellness.

DR. ANDREW WEIL, MD

SCIENTIFIC & MEDICAL ADVISOR

Andrew Weil is a Harvard-trained medical doctor, author of peer-reviewed scientific papers and New York Times bestselling books, and founder of the True Food Kitchen restaurant group. He serves as a mentor and expert advisor to the Seed Oil Free Alliance.

ROBERT SCHNURMACHER

CHIEF TECHNICAL OFFICER, PARTNER

Rob brings a wealth of web development experience to his role at the Seed Oil Free Alliance, where he works closely with the partnership on coding, data automation, and operational scalability. He is also the founder of Equivox, a boutique digital marketing agency, contributing to digital branding for ESPN, NBC Sports, Burton Snowboards, and more.

MAGGIE BELL, RD, MS, RN

NUTRITION ADVISOR

In her role as Nutrition Advisor, Maggie plays a pivotal role in shaping consumer and industry education initiatives at the Seed Oil Free Alliance. She is driven by a commitment to making healthy, seed oil-free foods accessible to all.

NICOLE M PERTERSEND, RD

NUTRITION ADVISOR

Nicole is a registered dietitian dedicated to holistic wellness and evidence-based nutrition. She helps bring scientific guidance to our outreach, education, and partner evaluation.

JAMIE JACOBSEN

GRAPHIC DESIGNER & CONTENT COORDINATOR

Jamie leads content design for the Seed Oil Free Alliance including web, social, brand visuals, and print. She brings experience from design studios and product marketing across industries.

FOREST DOYLE

DATA COORDINATOR AND CHIEF AUDITOR

As Data Coordinator and Chief Auditor, Forest manages data systems at the Seed Oil Free Alliance, ensuring that brand partners’ information is processed efficiently, securely, and confidentially. He is responsible for enforcing auditing and traceability requirements to maintain trust in certification. Forest draws on fifteen years of experience as an information professional with a Masters in Library Science. When he’s not cataloging or sorting, you can find him hiking the Appalachian Trail, folk dancing, or sipping kava in the mountains of Asheville, North Carolina.

JEFFREY SCHNURMACHER

TECHNICAL CONSULTANT

With vast experience in software engineering, architecture, and full-cycle application development, Jeffrey brings deep technical expertise to Seed Oil Free Alliance. He has led development teams across a range of industries, delivering scalable and maintainable solutions for startups, enterprises, and Fortune 500 companies. His approach combines hands-on technical excellence with strategic thinking, drawing on decades of experience building reliable, secure, and high-performance applications.

ERIC SCHNELL

CPG ADVISOR

Eric Schnell is the founder and CEO of BeyondBrands, an agency and expert collective dedicated to increasing the impact of conscious consumer packaged goods companies. He is the co-founder of Steaz, Cool Beans, and GoodSAM. Eric helps the Seed Oil Free Alliance and brand partners navigate the healthy CPG space.

JENNIFER PETERS

FOOD SERVICE & CULINARY ADVISOR

Jennifer Peters helps restaurant brands make the switch to healthier oils and fats. She draws from her experience as founder of Just BE Kitchen, a Seed Oil Free Certified restaurant group in Denver. Her focus is making allergen-friendly, anti-inflammatory comfort food for health-conscious consumers.

ERIN LEEDS

RESTAURANT & RECIPE ADVISOR

Erin is the owner and concept chef at Garden Butcher, a Seed Oil Free Certified restaurant and healthy prepared food market in Boca Raton, Florida. She graduated from the Culinary Institute of Charleston and further honed her culinary and pastry skills and passion at Le Cordon Bleu London. She has worked at restaurants including Maialino (NYC), The River Cafe (London), The Fat Duck (Bray, England), a small restaurant in Tuscany, Italy, and as a family private chef in Boston, New York, and the Hamptons. In her role as Restaurant and Recipe Advisor with the Seed Oil Free Alliance, Erin is dedicated to educating and assisting other restaurant owners, chefs, and people cooking at home in preparing healthy, delicious meals while avoiding harmful seed oils.

Seed Oil Free Certification Resources

Our expert team is ready to guide you through every step of the process, from your initial application to proudly displaying the Seed Oil Free Certified^® seal. Start your certification journey today.

Explore the Standards

The Seed Oil Free Standards define requirements for companies and their products, allowed and disallowed ingredients for certification, and other certification details.

View Seed Oil Free Standards

Learn About Our Process

Our industry-leading Seed Oil Free Certification process ensures all certified products are free of hard-to-avoid seed oils, with laboratory testing and auditing to protect consumers and companies.

Discover the Certification Process

Check Pricing

Eligible companies can license our trademarked seal for use on product packages, menus & other marketing materials for an annual flat fee. Testing fees are itemized per-ingredient.

Learn About Pricing

Determine Your Eligibility

Review a simple ingredient checklist to check your company’s eligibility and receive pre-qualification and guidance on applying for the Seed Oil Free Certification.

Check Certification Eligibility

Need More Information?

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Let us know how we can help. Our team will reach back out within 1–2 business days.